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The impact of the digital era on marketing in the music business industry
(2021)
The thesis purpose was to explore the impact of digital era on marketing in music business. The music industry went to a lot of transformational processes due to digitalization. The digital era provided a lot of opportunities ...
Understanding music consumption habits of digi natives : patterns and preferences
(2024)
The purpose of this study is to build an understanding of the consumer behaviour of digi native people in the music industry.
This study uses a quantitative approach, as the goal is to find general data about the target ...

